MasterGrass Internship Summer 2021

Sales & Marketing Specialist Intern

Summer 2021

What is MasterGrass?

MasterGrass is a premium lawn care service in the Ames, Ankeny, and surrounding areas in Iowa. Some of their services include: mowing, landscaping, fertilization/weed control, and seasonal cleanup.

Mission Statement

"We aim to inspire our community by caring for our employees, our customers, and everyone we are In by putting their needs before our needs, their well being before our being, and their family before our finances."

I was responsible for curating apparel components, producing digital media content across MasterGrass platforms, and worked on some of the landscaping projects.

The primary function of my internship has been to familiarize myself with direct to consumer sales through door-to-door sakes and marketing through several engagements. My primary function was to talk to potential customers, bid on projects, and finalize maintenance contracts.

• Adopt and learn professionalism within a serviced based industry.
• Develop advanced sales skills in body language, tonality, and non-verbal’s.
• Learn methods of communications used to solidify trust and friendship.
• Develop techniques to overcome problems and work in teams.
• Develop skills needed to communicate with customers and the public regarding settling accounts or
discrepancies.
• Improve understanding of the service industry and customer service.

Some Skills Learned

Some Gifs and Graphics that I made

Social Media Marketing

At the beginning of my time with MasterGrass, they did not have social media for MasterGrass. Since being here, MasterGrass now has a Facebook page and an Instagram. Above are three of the posts that have been posted sharing of promotions and progress photos displaying some of the work that MasterGrass does. I managed the social media content and developed the weekly media plans with a focus on increasing awareness and engagement. I have researched past and present social media trends to give recommendations and implications of findings. As of July 30th of 2021, MasterGrass has 76 followers on Instagram and 336 follows on our Facebook page. From starting to use different social media platforms, MasterGrass has gained 35+ new customers.

MasterGrass Apparel I Curated

Above are shirt designs that I created for MasterGrass, which were developed specifically for the field workers when they are working on our client's projects. This was a multi-functional job I did because as we were working on projects, all the employees wore their regular t-shirts to work. By creating these MasterGrass shirts, we can promote MasterGrass at our clients house so bystanders can see and know the work that MasterGrass does. Additionally, wearing these shirts gives our clients a sense of professionalism when we visit their houses.

Some Landscaping Projects I Worked On

In the last few months, I've learned a lot about a unique and different side of the service-based industry. Before this semester, I knew very little about sales, social media, and the challenges of starting a business. Seeing the start and success of a brand new business was extremely valuable and inspiring. It's been such an exciting experience to be a small part of MasterGrass's successful start , and I can't wait to see the company grow even more. From spreadsheets to data organization to landscaping, I am confident that the knowledge and skills I have acquired will be useful in my future professional career.